Sans Normal Boliy 1 is a regular weight, wide, medium contrast, upright, normal x-height font.
Keywords: branding, ui text, editorial, signage, headlines, modern, technical, clean, neutral, industrial, modern utility, legibility, geometric clarity, systemic branding, geometric, squared, crisp, sturdy, monolinear.
A clean sans with broadly geometric construction, combining round bowls with distinctly squared terminals and corners. Strokes read mostly monolinear with subtle optical modulation, and the overall texture is even and sturdy. The proportions run roomy, with wide caps and open counters, while curves are controlled and often finish in flat, horizontal or vertical cuts. Details like the squared shoulder joints, compact apertures, and the angular treatment in diagonals give the design a precise, engineered feel.
Well-suited to contemporary branding systems, interface typography, and product communication where clarity and a technical tone are desired. Its sturdy shapes and open counters also support short editorial passages and display use in headlines or signage, especially at medium-to-large sizes where the squared detailing reads crisply.
The tone is contemporary and matter-of-fact, leaning technical rather than playful. Squared finishes and disciplined curves lend an industrial, UI-minded character, while the generous spacing and open forms keep it approachable and clear.
The design appears intended to modernize geometric sans conventions by mixing circular bowls with squared terminals for a more engineered, UI-ready voice. It prioritizes legibility and consistency, aiming for a neutral, versatile texture that still carries a distinct, technical edge.
In text, the font maintains a consistent rhythm with stable verticals and slightly boxy punctuation-like shaping in some joins and terminals. Numerals appear clear and modern, pairing rounded forms (0, 8, 9) with angular strokes (1, 4, 7) for a straightforward, utilitarian set.