Sans Normal Lomit 7 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Croih' and 'Grift' by 38-lineart, 'Salma Alfasans' by Alifinart Studio, 'Helvetica Now' by Monotype, and 'Glimp' by OneSevenPointFive (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, energetic, sporty, punchy, confident, modern, impact, momentum, attention, modernity, approachability, rounded, compact, slanted, geometric, soft corners.
This typeface presents a heavy, slanted sans with broad proportions and rounded geometry. Strokes are consistently thick with minimal contrast, and joins/corners are softened, giving the forms a smooth, molded feel rather than sharp, technical edges. Counters tend to be tight and compact, while bowls and curves stay clean and circular, creating a strong, dense texture in paragraphs. Overall spacing reads sturdy and assertive, with the italic angle adding forward motion and rhythm across lines.
It performs best in short-to-medium runs such as headlines, posters, branding lockups, and promotional graphics where bold presence is desirable. The heavy, slanted forms also suit sports and lifestyle contexts, as well as packaging or display typography that needs immediate visibility.
The overall tone is energetic and bold, with a sporty, headline-forward character. Its slant and mass convey speed and confidence, while the rounded construction keeps it friendly rather than aggressive. The result feels contemporary and attention-grabbing, suited to messaging that wants impact and momentum.
The design appears intended as a high-impact display sans: to deliver strong emphasis, quick readability at large sizes, and a sense of speed through an oblique stance. Rounded, geometric shaping suggests a goal of modern approachability while maintaining a powerful footprint.
In the sample text, the weight and slant create a dark, unified typographic color, especially at larger sizes. Round letters (like O, C, S) emphasize the geometric construction, while diagonal-heavy forms (like K, V, W, X) reinforce the sense of motion. Numerals match the same robust, rounded build, supporting cohesive typographic systems that mix text and figures.