Sans Normal Bolup 1 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to '1955' by Alan Smithee Studio, 'Surt' by Blaze Type, 'Midnight Sans' by Colophon Foundry, 'Jumper' by Mans Greback, 'Ava Grand' by Matt Chansky, 'Jindo' by Nine Font, and 'Neue Rational Standard' by René Bieder (names referenced only for comparison).
Keywords: ui text, signage, branding, headlines, editorial, clean, modern, neutral, friendly, utilitarian, versatility, clarity, modernity, simplicity, geometric, open apertures, even color, crisp terminals, straightforward.
This sans-serif has a clean, geometric construction with smooth circular bowls and straightforward straight-sided strokes. Letterforms are broadly proportioned with generous counters and open apertures, producing an even, steady texture in text. Terminals are crisp and mostly horizontal or vertical, while joins stay simple and uncluttered. The numerals follow the same restrained logic, with clear, round forms (notably 0, 6, 8, 9) and uncomplicated diagonals in 4 and 7.
It suits interface typography, product labeling, and wayfinding where clear shapes and even rhythm help quick recognition. The broad proportions and clean geometry also make it effective for contemporary branding, short headlines, and editorial subheads where a neutral, modern impression is desired.
The overall tone is contemporary and matter-of-fact, with a friendly clarity that feels approachable rather than stylized. Its geometric calm suggests a practical, design-forward voice that stays out of the way and prioritizes legibility.
The design appears intended as a versatile, general-purpose sans with a geometric backbone and a focus on clarity across sizes. Its restrained detailing and consistent construction aim to provide a dependable voice for modern communication in both display and text settings.
Uppercase shapes read as tidy and consistent, with round letters (C, G, O, Q) emphasizing smooth curves and minimal modulation. Lowercase forms keep a simple, single-storey ‘a’ and ‘g’, reinforcing a modern, pared-back character. Diagonals in V/W/X/Y/Z are clean and sharp, adding a subtle technical edge without becoming aggressive.