Sans Normal Abgod 7 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Epoca Pro' and 'Orgon Plan' by Hoftype, 'Mondo' by Untype, and 'Depot New' by moretype (names referenced only for comparison).
Keywords: branding, headlines, posters, ui, signage, modern, clean, neutral, technical, friendly, emphasis, clarity, modernity, versatility, motion, monoline, oblique, rounded, humanist, open apertures.
A slanted, monoline sans with rounded geometry and clean, continuous curves. Terminals are mostly blunt with occasional soft rounding, and the overall construction favors simple arcs and straight strokes with minimal modulation. Uppercase forms are broad and stable, while lowercase shapes keep open apertures and compact bowls; the single-storey a and g reinforce a straightforward, contemporary feel. Figures follow the same oblique stance with smooth, near-circular counters and clear silhouettes.
Well-suited to contemporary branding systems, short headlines, and poster typography where a clean italic voice is desired without high contrast. The open shapes and even stroke weight also make it a solid option for interface labels, navigation, and wayfinding-style signage, especially when a sense of motion or emphasis is needed.
The tone is modern and matter-of-fact, with a mild friendliness coming from the rounded bowls and open forms. The oblique posture adds forward motion and an active voice without becoming expressive or calligraphic. Overall it reads as practical, contemporary, and slightly technical.
The design appears intended as a versatile oblique sans that prioritizes clarity and consistency, using rounded, geometric fundamentals for a neutral but approachable personality. Its restrained detailing suggests a focus on broad usability across modern editorial and digital contexts.
The slant is consistent across letters and numerals, creating a cohesive rhythm in text settings. Curves are generous and optical balance is handled with simple, even spacing rather than sharp detailing, helping maintain clarity at display and UI-adjacent sizes.