Serif Normal Lunum 3 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Lagu Serif' by Alessio Laiso Type, 'Aman' by Blaze Type, 'Custer' by Font Bureau, 'ITC Charter' by ITC, 'Deccan' by Indian Type Foundry, and 'Bogue' and 'Bogue Slab' by Melvastype (names referenced only for comparison).
Keywords: headlines, editorial, book text, branding, posters, traditional, authoritative, scholarly, sturdy, readability, authority, tradition, impact, versatility, bracketed, oldstyle, robust, compact, crisp.
A robust serif with bracketed, wedge-like serifs and a substantial overall color. Strokes show modest contrast with softened transitions at joins, giving the letters a carved, slightly oldstyle feel rather than a sharp modern one. Proportions are broad and stable, with generous counters and a steady baseline rhythm; terminals tend to be blunt and confident. Lowercase forms are sturdy and legible, with a two-storey a and g, a relatively short-armed t, and a compact, well-supported i/j with round dots.
It suits editorial headlines and subheads where a firm, traditional serif tone is needed, and it can carry short to medium passages when a dense, authoritative texture is desirable. It also works well for classic-forward branding, packaging, and poster typography that benefits from a strong serif presence.
The font projects a classic, editorial seriousness with a confident, established voice. Its weight and traditional detailing suggest authority and reliability, while the softened bracketing keeps it approachable rather than formal to the point of austerity.
The design appears aimed at delivering a conventional text serif voice with extra emphasis and sturdiness, prioritizing readability and a confident typographic color. Its detailing suggests an intent to feel established and print-friendly while remaining versatile for both display and text-driven layouts.
In the sample text, the bold presence holds together well across long lines and dense paragraphs, maintaining clear word shapes and consistent texture. Numerals appear strong and straightforward, matching the text weight and serif treatment for cohesive setting in mixed text and figures.