Slab Contrasted Ugha 5 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Artegra Slab' by Artegra, 'Equip Slab' by Hoftype, 'Pragmatica Slab Serif' by ParaType, 'Netra' by Sign Studio, 'Pepi/Rudi' by Suitcase Type Foundry, and 'Clinto Slab' by XdCreative (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, logos, confident, rugged, retro, industrial, loud, impact, visibility, heritage feel, signage strength, brand voice, blocky, bracketed, ink-trap feel, compact counters, soft corners.
A heavy, block-forward slab serif with broad proportions and a sturdy, poster-like build. Stems are thick and largely even, with pronounced square slabs that often show slight bracketing, giving the joins a softened, carved look. Counters are relatively compact and the curves are full and rounded, which keeps the texture dense and punchy. Overall spacing and rhythm feel built for impact: wide letterforms, strong verticals, and minimal delicacy in terminals or details.
Best suited to headlines and short bursts of text where mass and clarity matter—posters, titles, branding marks, packaging fronts, and sign-style applications. It can also work for large-size editorial subheads when a strong, vintage-leaning slab presence is desired.
The tone is assertive and workmanlike, with a vintage-print and signage energy that reads as dependable and no-nonsense. Its chunky slabs and dense color evoke classic advertising, packaging, and industrial labeling, leaning more bold and friendly than formal or refined.
The design appears intended to deliver maximum impact through wide, sturdy letterforms and unmistakable slab serifs, prioritizing visibility and a bold graphic silhouette. It balances hard-edged structure with slightly softened joins to keep the overall impression approachable while still emphatic.
The lowercase holds its own against the uppercase, maintaining a strong, weighty presence and contributing to a solid paragraph “color” at display sizes. Numerals match the same robust, squared-off attitude, supporting the font’s consistent, headline-ready voice.