Sans Normal Utray 13 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Aspira' by Durotype, 'Brandon Text' by HVD Fonts, 'Averta PE' and 'Averta Standard PE' by Intelligent Design, and 'Masserini' by Studio Sun (names referenced only for comparison).
Keywords: branding, headlines, ui labels, posters, packaging, modern, clean, brisk, friendly, technical, clean emphasis, modern utility, readable italic, oblique, monolinear, rounded, open apertures, humanist.
This typeface is an oblique, monolinear sans with rounded curves and clean, tapered joins that keep strokes looking smooth at display sizes. Capitals are compact and slightly condensed in feel, with simple geometric construction in bowls and counters, while diagonals and terminals maintain a consistent slant. Lowercase forms are straightforward and readable, with open apertures and a single-storey “a” and “g” that give the face a contemporary, utilitarian rhythm. Numerals follow the same slanted, even-stroke logic, with clear, open shapes designed to stay legible in running text.
It works well for branding, headlines, and short to medium-length copy where a modern italic voice is desired. The clear shapes and even stroke behavior also suit UI labels, product packaging, and promotional graphics, especially when you want emphasis without moving into script or decorative territory.
The overall tone is modern and brisk, combining a clean, engineered feel with a mild friendliness from its rounded forms. The italic angle adds motion and emphasis, making it feel energetic and suitable for highlighting or forward-leaning brand voices rather than formal editorial settings.
The design intent reads as a contemporary, general-purpose sans italic aimed at clean readability and efficient, modern word shapes. It appears built to provide a consistent, energetic emphasis style that remains neutral enough for broad commercial and interface use.
Spacing appears balanced and not overly tight, helping the slanted forms avoid collisions in text. The punctuation and word shapes in the sample read smoothly, suggesting an emphasis on clarity over stylized calligraphic flair.