Slab Contrasted Piva 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Goodall' by Colophon Foundry, 'Egyptian Slate' by Monotype, 'Pepi/Rudi' by Suitcase Type Foundry, and 'Paul Slab' and 'Paul Slab Soft' by artill (names referenced only for comparison).
Keywords: headlines, posters, signage, sports branding, packaging, athletic, western, retro, industrial, confident, impact, stability, heritage, branding, blocky, bracketed, sturdy, punchy, poster-ready.
A heavy slab-serif with broad proportions and a compact, rectangular rhythm. Serifs are thick and strongly bracketed, creating a continuous, grounded baseline and a distinctly chunky texture. Curves are full and round (notably in O/C/Q), while joins stay firm and squared, giving counters a robust, slightly compressed feel at smaller apertures. Overall contrast remains subdued, with weight carried consistently through stems and slabs, and spacing is generous enough to keep the dense strokes readable in display settings.
This font performs best in short, high-impact applications such as headlines, posters, signage, and bold brand marks where its slab serifs and weight can create strong presence. It also suits sports or workwear-inspired branding, labels, and packaging where a sturdy, traditional voice is desired.
The tone is bold and assertive with a classic, Americana-leaning flavor. Its chunky slabs and wide stance suggest strength, reliability, and a poster-era straightforwardness—well suited to messages that want to feel loud, confident, and unmissable.
The design appears intended to deliver maximum visual impact with a rugged, dependable slab-serif character. Its broad proportions and thick bracketed serifs emphasize legibility and authority in display sizes while maintaining a consistent, cohesive texture across uppercase, lowercase, and numerals.
The figures are large and blocky with clear, simple silhouettes, matching the letterforms’ sturdy construction. Uppercase forms read especially commanding, while lowercase retains the same heavy, grounded structure for cohesive headline typography.