Sans Normal Kelis 10 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Ghosta Neue' by Black Studio, 'Naxotek' by Fontastic Lab, 'Otoiwo Grotesk' by Pepper Type, 'Core Sans E' by S-Core, and 'TT Hoves Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, social graphics, energetic, sporty, assertive, modern, friendly, high impact, forward motion, modern clarity, friendly strength, oblique, geometric, rounded, blocky, compact.
A heavy, oblique sans with broad, rounded bowls and smooth, continuous curves. Strokes are thick and largely uniform, with clean terminals and minimal modulation, giving the letters a dense, poster-ready presence. Counters are moderately open for the weight, and the overall construction leans geometric—circles and soft rectangles dominate—while the slant adds forward momentum. Spacing appears tightened and consistent, producing a compact, punchy texture in words and lines of text.
Best suited for headlines and short display copy where a strong, slanted voice is desirable—posters, campaign graphics, sports and event branding, packaging callouts, and bold social media typography. It can work for brief subheads, but the dense weight and compact rhythm are optimized for impact rather than long-form reading.
The combination of strong weight and italic angle creates a confident, fast-moving tone. It reads as contemporary and approachable rather than formal, with rounded shapes that soften the impact while still feeling loud and attention-grabbing.
The design appears intended to deliver maximum emphasis with a streamlined, modern sans structure, using an oblique stance and rounded geometry to communicate speed and confidence without harsh edges.
Round forms like O/0 and the bowls in B, P, and R are especially full and smooth, reinforcing a cohesive, curved rhythm. The numerals match the letterforms in weight and simplicity, maintaining the same sturdy, high-impact silhouette for display settings.