Serif Normal Lemor 7 is a regular weight, normal width, high contrast, upright, normal x-height font visually similar to 'FF Kievit Serif' by FontFont, 'Mangan' and 'Marbach' by Hoftype, 'PF Diplomat Serif' by Parachute, and 'Athelas Arabic' by TypeTogether (names referenced only for comparison).
Keywords: book text, editorial, longform, magazines, reports, classic, literary, formal, authoritative, scholarly, readability, tradition, authority, editorial tone, classic refinement, bracketed, flared, calligraphic, oldstyle, bookish.
A conventional text serif with bracketed, gently flared serifs and clear stroke modulation. Curves are smooth and slightly calligraphic, with heavier verticals and finer hairlines that stay sturdy enough for continuous reading. Proportions feel traditional and moderately open, with a rounded, oldstyle character in the lowercase; the italics are not shown, but the roman exhibits subtle organic stress and a steady baseline rhythm. Numerals and capitals are well-balanced and slightly wide-set, supporting a calm, book-oriented texture in paragraphs.
Well-suited to long-form reading in books, journals, and editorial layouts where a familiar serif texture improves comfort and authority. It can also serve effectively for reports, academic materials, and formal communications, and scales cleanly for headings when a traditional voice is desired.
The overall tone is classic and literary, evoking traditional publishing and institutional credibility. It feels composed and familiar rather than trendy, with an understated elegance that reads as scholarly and dependable.
The design appears intended to deliver a dependable, traditional reading experience with a touch of classic refinement. Its balanced proportions, bracketed serifs, and moderated contrast suggest a focus on comfortable paragraph color and professional versatility in print-like typography.
Distinctive details include a two-storey “a,” a compact ear on “g,” and a “Q” with a pronounced tail, all reinforcing a traditional book serif voice. The capitals show strong, stable forms (notably the wide “M” and “W”) and the font keeps consistent contrast and serif treatment across letters and numerals.