Slab Contrasted Pifu 7 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Shemekia' by Areatype, 'Equip Slab' by Hoftype, 'Weekly' by Los Andes, and 'Helserif' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, sports branding, assertive, industrial, retro, collegiate, workwear, impact, strength, heritage, utility, display, blocky, sturdy, chunky, bracketed, ink-trap feel.
A heavy slab-serif with broad proportions, compact counters, and a tight, punchy rhythm. Strokes are mostly even in weight, with chunky, bracketed slabs that read as rectangular “feet” and caps, giving letters a carved, poster-like solidity. Curves are generously rounded but reinforced by flattened joins and squared terminals, producing an overall blocky silhouette; several glyphs show small interior notches and tight apertures that add a slightly engineered, utilitarian texture. The lowercase is sturdy and upright with a clear two-storey-like structure where applicable, and the numerals match the weight and width with bold, simple forms that hold up at display sizes.
Best suited to headlines and short statements where its bold slabs and broad stance can deliver impact. It also fits packaging, labels, signage, and logo marks—especially in contexts that benefit from a sturdy, vintage-inspired, utilitarian feel.
The tone is confident and no-nonsense, combining a vintage American poster/athletic flavor with an industrial, workmanlike presence. Its big slabs and compact counters give it a loud, dependable voice that feels suitable for branding that wants to signal strength, tradition, and straightforward impact.
The design appears intended to maximize presence and legibility at large sizes while projecting strength and a traditional, hard-working character. Its squared slabs, compact counters, and reinforced joins suggest a display face built for bold messaging and brand recognition.
Spacing and shapes prioritize mass and uniform color on the page, creating strong headline presence but a dense texture in longer setting. The slab treatment is consistent across caps, lowercase, and figures, helping mixed-case compositions feel cohesive and emphatic.