Sans Normal Ohmit 3 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Izmir' by Ahmet Altun, 'Gilroy' by Radomir Tinkov, and 'Segment' by Typekiln (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, confident, friendly, clean, utilitarian, impact, clarity, modernity, approachability, geometric, rounded, blocky, sturdy, compact.
A heavy, geometric sans with round bowls and largely uniform stroke weight. Curves are close to circular, with smooth joins and minimal modulation, while straight strokes terminate in clean, square ends. Proportions lean slightly compact with generous counters that keep the dense weight readable; lowercase forms appear straightforward and functional, with a single-storey “a” and “g” and a fairly plain, straight-armed “r”. Numerals are simple and robust, matching the same broad curves and blunt terminals for consistent texture.
Well suited to headlines and short-to-medium blocks where a strong, even typographic color is desirable, such as posters, brand marks, packaging, and wayfinding or display signage. It can also work for UI or marketing callouts where clarity and presence are prioritized over a lighter, text-oriented tone.
The overall tone is modern and direct, with a friendly softness coming from the rounded geometry. Its weight and sturdy construction give it a confident, assertive voice suited to clear messaging rather than delicate nuance.
The design appears aimed at a versatile, contemporary display sans that balances impact with approachable geometry. By keeping stroke weight uniform and shapes clean and rounded, it emphasizes clarity, consistency, and a modern graphic character.
The typeface produces an even, dark color in text, with consistent rhythm across mixed-case settings. Circular letters (C, O, Q, 0) read strongly as geometric forms, and diagonals (V, W, X, Y) are broad and stable, reinforcing a solid, contemporary feel.