Sans Normal Bolug 1 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'ATF Franklin Gothic' by ATF Collection and 'Arbeit Pro' by Studio Few (names referenced only for comparison).
Keywords: ui text, editorial, wayfinding, presentations, branding, clean, neutral, modern, functional, straightforward, legibility, neutrality, versatility, modernity, clarity, geometric, monolinear, open apertures, rational, crisp.
A clean, monolinear sans with largely geometric construction and smooth circular curves. Uppercase forms are broad and stable with even stroke weight and restrained terminals, while counters are open and well balanced for clarity. The lowercase shows simple, workmanlike shapes with a single-storey “g” and straightforward joins, producing a regular rhythm in text. Numerals are clear and sturdy, with round figures like 0, 8, and 9 leaning on near-circular bowls and consistent spacing.
Works well for interface copy, product text, and general-purpose editorial layouts where a steady, readable sans is needed. It also suits signage and informational graphics thanks to its clear counters and uncomplicated letterforms, and can support modern brand systems that favor a neutral, geometric feel.
The overall tone is neutral and contemporary, prioritizing clarity over personality. Its geometry and even color give it a calm, dependable voice suited to informative content and unobtrusive branding.
Designed to be a practical, contemporary sans with a geometric backbone and consistent rhythm, aiming for legibility and versatility in everyday text and display settings without calling attention to itself.
Letterforms maintain consistent proportions and stroke behavior across the set, giving paragraphs an even typographic color. The design avoids decorative quirks, relying instead on clean curves, flat terminals, and generous internal space for legibility.