Sans Normal Eknol 7 is a light, wide, high contrast, italic, normal x-height font visually similar to 'Magnat', 'Neue Magnat Standard', and 'Neue Magnat Text' by René Bieder (names referenced only for comparison).
Keywords: headlines, magazine, branding, posters, packaging, elegant, airy, refined, editorial, contemporary, editorial tone, brand polish, elegant emphasis, modern refinement, calligraphic, sleek, slanted, open, graceful.
A slanted, high-contrast roman with smooth, elliptical construction and a clean, largely unadorned finish. Strokes transition from hairline-thin curves to firmer diagonals, creating a crisp rhythm and a bright page color. Letterforms are generously proportioned with open counters and a forward-leaning stance; joins and terminals are tapered and streamlined rather than blunt. Numerals and capitals keep the same polished, lightly drawn presence, with round forms staying very smooth and geometric in feel.
Well suited to headlines, subheads, and short-to-medium editorial passages where a sleek, upscale voice is desired. It can also serve brand marks, packaging, and poster work that benefits from a refined italic texture and high-contrast elegance.
The overall tone is sophisticated and poised, with a fashion/editorial sensibility driven by the sharp contrast and fluid slant. It reads as modern and refined rather than playful, giving text a sense of motion and polish.
The design appears aimed at delivering a contemporary, editorial italic with a polished, minimal surface—prioritizing graceful curves, sharp contrast, and an elevated tone while keeping shapes clean and broadly geometric.
Round letters show especially clean, continuous curvature, while diagonals (like in V, W, X, and the italic k) emphasize the energetic forward tilt. The light hairlines and narrow internal joins suggest it will look best when given breathing room in size and spacing, where the contrast can stay crisp.