Sans Normal Utrej 3 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, headlines, posters, sportswear, packaging, dynamic, modern, friendly, informal, sporty, add motion, modernize sans, friendly clarity, display impact, oblique, clean, rounded, open, smooth.
A smooth, oblique sans with softly rounded terminals and low-contrast strokes. Letterforms lean consistently to the right with a forward, energetic posture, while counters stay open and clear. Curves are generous and slightly elliptical, and joins feel clean and uncomplicated, giving the shapes a streamlined, contemporary rhythm. Capitals are compact and straightforward; lowercase forms are simple and readable, with a single-storey “a” and a restrained, geometric feel across the set.
This font is well-suited for branding, advertising headlines, posters, and packaging where a clean but lively voice is needed. The consistent slant and open shapes also make it a good choice for short-to-medium text in editorial callouts, UI highlights, and product messaging that benefits from a modern, energetic tone.
The overall tone is upbeat and approachable, with an energetic slant that suggests motion and informality. It reads as modern and friendly rather than formal, making it feel conversational and contemporary.
The design appears intended to deliver a contemporary sans voice with added motion through a consistent oblique stance. Its rounded construction and open counters aim for friendly legibility while keeping a streamlined, modern silhouette for display-forward applications.
The numerals follow the same rounded, oblique construction, maintaining a cohesive texture in mixed settings. Diagonals (such as in A, V, W, X, Y) are crisp and contribute to the font’s forward momentum, while rounded characters like O and Q emphasize the typeface’s soft, accessible character.