Sans Superellipse Kego 7 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Mesquin' by MuSan and 'Address Sans Pro' by Sudtipos (names referenced only for comparison).
Keywords: sports branding, posters, headlines, packaging, gaming ui, sporty, energetic, assertive, modern, techy, speed emphasis, impact display, industrial tone, brand mark, oblique, condensed counters, chamfered, rounded corners, stencil-like.
A heavy, oblique sans with wide, forward-leaning proportions and a compact, tightly set interior space. Letterforms are built from rounded-rectangle geometry with softened corners and frequent chamfered cuts, creating a superelliptical, engineered feel rather than a purely circular one. Curves are clean and controlled, joins are sturdy, and apertures/counters stay relatively tight, which reinforces a dense, high-impact texture in words. Numerals echo the same cut-corner construction and slanted stance for consistent rhythm across alphanumerics.
Best suited for short, prominent text such as sports and esports identities, event posters, product packaging, and bold advertising headlines. It can also work for UI labels or in-game overlays when set large enough to preserve clarity, especially with a bit of extra letterspacing.
The overall tone is fast, tough, and performance-driven, evoking motorsport, athletic branding, and contemporary tech hardware. The oblique angle and squared-off rounding project motion and confidence, making it feel more like a display voice than a neutral workhorse.
The font appears designed to deliver maximum impact with a sense of speed and industrial precision, using rounded-rect geometry and consistent corner treatments to create a cohesive, modern display style.
The design leans on repeated corner cuts and rounded terminals to keep the bold mass from feeling blunt, producing a slightly stencil-like, fabricated character in places. In longer lines, the dense counters and strong slant create a compact, aggressive word silhouette that benefits from generous tracking and ample size.