Sans Normal Ogru 11 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Gardner Sans' by Lewis McGuffie Type, 'Gill Sans Nova' by Monotype, 'Arazatí' by TipoType, and 'Arazatí' by Underground (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, modern, friendly, punchy, utilitarian, impact, clarity, modernity, versatility, geometric, sturdy, clean, open, compact joints.
A heavy, geometric sans with broad proportions and clean, unmodulated strokes. Counters are generous and largely circular/elliptical, giving round letters like O, C, and G a smooth, even rhythm. Terminals are mostly straight and blunt, while joins stay tight and practical, producing solid silhouettes in both upper- and lowercase. The lowercase shows straightforward, single-storey forms (notably a and g) with compact apertures and a steady baseline presence; numerals share the same sturdy, rounded construction for a consistent texture in text and headings.
This style performs best where strong impact and quick recognition are needed, such as headlines, posters, branding systems, packaging, and short calls-to-action. Its clean geometry and sturdy forms also suit signage and interface labels when set with sufficient spacing.
The overall tone is direct and contemporary, with a friendly, approachable softness coming from the rounded geometry and open counters. Its weight and width make it feel assertive and attention-grabbing without becoming decorative, reading as dependable and no-nonsense.
The design appears intended to deliver a modern, geometric voice with high visual presence and straightforward legibility. It prioritizes bold, stable letterforms and consistent construction, aiming for an efficient, versatile sans that feels both friendly and authoritative.
In the sample text, the dense stroke weight and broad set create a strong typographic color and a steady, even cadence across lines. The punctuation and dots appear robust and clearly sized for the weight, supporting legibility at display sizes.