Sans Superellipse Horog 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Nicomedia' by Artegra, 'Gomme Sans' by Dharma Type, and 'Obvia Expanded' by Typefolio (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, confident, industrial, athletic, friendly, modern, impact, clarity, durability, modernity, blocky, rounded, compact, punchy, geometric.
A heavy, block-forward sans with rounded-rectangle construction and broad counters that keep interior spaces open despite the dense weight. Terminals are blunt and clean, corners are consistently softened, and curves resolve into superellipse-like bowls rather than true circles, producing a sturdy, machined rhythm. Proportions feel generous in width with compact joins and minimal stroke modulation, giving the alphabet a uniform, poster-ready texture. Numerals follow the same squarish rounding and bold footprint for strong, even color in mixed text.
Well-suited to headlines, posters, and brand wordmarks where maximum impact and quick recognition matter. It also fits packaging, signage, and sports or fitness-oriented graphics that benefit from a bold, durable voice and rounded industrial styling.
The overall tone is assertive and high-impact while staying approachable due to the softened corners and rounded bowls. It reads as contemporary and utilitarian—more “equipment label” and “team kit” than delicate editorial—projecting strength, clarity, and straightforward energy.
The design appears intended to deliver a powerful, highly legible display sans built from rounded rectangular geometry. Its consistent corner treatment and sturdy proportions prioritize visual punch and a cohesive, modern look across letters and figures.
In the sample text, the dense weight and broad forms create strong line presence and consistent typographic color, especially in all-caps. Rounded corners reduce harshness at large sizes, while the compact apertures and tight inner shapes suggest best performance in display settings rather than small, lengthy reading.