Sans Normal Riduf 5 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Copperplate New' by Caron twice, 'Core Sans NR' by S-Core, 'Eldwin' by The Northern Block, and 'Antique Olive' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, ui labels, friendly, modern, playful, approachable, clean, friendly modernity, brand voice, display clarity, rounded, soft, sturdy, geometric, open counters.
A rounded, geometric sans with sturdy stems and softly eased corners throughout. Curves are built from near-circular bowls and smooth joins, while terminals read as gently rounded rather than sharply cut. Proportions are fairly even and compact, with open apertures and generous inner counters that keep forms clear at display sizes. Numerals and capitals share the same solid, simplified construction, giving the set a consistent, contemporary rhythm.
Well suited to headlines, logos, and brand systems that want a clean but personable presence. The robust shapes and open counters also work well for short UI labels, signage-style callouts, and packaging where clarity and friendliness are priorities.
The overall tone is friendly and approachable, with a subtle playfulness that comes from the rounded corners and buoyant, circular forms. It feels contemporary and straightforward rather than formal, leaning toward an inviting, consumer-facing voice.
The design appears intended to provide a modern, geometric sans with softened edges—combining strong legibility with a warmer, more approachable feel for contemporary display and brand use.
Round letters like O/C/G/Q appear particularly circular, reinforcing a geometric backbone. The lowercase maintains clear differentiation and a simple, uncluttered structure, supporting quick recognition in short phrases and headlines.