Serif Flared Upley 9 is a regular weight, normal width, medium contrast, upright, normal x-height font visually similar to 'Intrinseca' by AVP (names referenced only for comparison).
Keywords: book text, editorial, magazines, literary fiction, branding, classic, literary, formal, authoritative, text readability, classic tone, editorial voice, typographic warmth, heritage feel, bracketed serifs, flared terminals, calligraphic, oldstyle figures, bookish.
This typeface is a serif with softly bracketed serifs and subtly flared stroke endings that give verticals a gentle swelling toward terminals. Strokes show moderate contrast with smooth transitions, and the overall drawing favors rounded bowls and open apertures for an even, readable texture. Capitals are stately and well-proportioned with crisp, tapered diagonals (notably in A, V, W, X) and a traditional Q with a sweeping tail. Lowercase forms are compact and steady, with a single-storey g featuring a pronounced ear and a softly cupped, calligraphic feel in joints and curves; numerals appear oldstyle with varying heights and descenders, reinforcing a text-oriented rhythm.
It suits long-form reading such as books, essays, and editorial layouts where a classic serif voice and steady texture are desired. The strong capitals and distinctive oldstyle numerals also make it effective for headlines, pull quotes, and identity work that aims for a traditional, cultivated impression.
The tone is traditional and bookish, balancing refinement with approachability. Its flared details and moderated contrast add a subtle warmth and humanist cadence, lending an authoritative yet not overly austere voice.
The design appears intended to modernize a classic serif text tradition by adding flared, calligraphic nuance and oldstyle numerals, achieving a readable, dignified palette for editorial typography while remaining versatile for display use.
In paragraph settings the font produces a dark, confident color with clear word shapes and stable spacing, suitable for continuous reading. The combination of sturdy stems and tapered terminals creates a gentle movement across lines without feeling ornate.