Sans Normal Agdur 17 is a bold, narrow, monoline, upright, normal x-height font visually similar to 'Gimbal Grotesque' by AVP, 'Phi Caps' by Cas van de Goor, 'Aspira' by Durotype, 'Sharp Sans Condensed' by Monotype, 'Belle Sans' by Park Street Studio, 'Aaux Next Comp' by Positype, and 'Nu Sans' by Typecalism Foundryline (names referenced only for comparison).
Keywords: headlines, posters, signage, packaging, labels, industrial, authoritative, utilitarian, contemporary, sturdy, space-saving, high impact, clear labeling, strong hierarchy, utility display, condensed, high-contrast counters, squared terminals, compact, clean.
This typeface is a condensed, heavy sans with largely uniform stroke thickness and compact, efficient letterforms. Curves are controlled and somewhat squared-off, with tight apertures and counters that stay readable despite the dense weight. Terminals tend to feel blunt and pragmatic rather than tapered, and the overall rhythm is vertical and steady, giving lines of text a strong, compact texture. Numerals follow the same sturdy construction, with simplified shapes and confident curves that match the uppercase tone.
It performs best in short, prominent settings such as headlines, posters, cover lines, and attention-grabbing UI or dashboard titles. The condensed proportions make it useful when space is limited—on packaging, labels, wayfinding, and editorial subheads—while still maintaining a strong visual punch.
The overall tone is serious and workmanlike, with a straightforward presence that reads as modern and no-nonsense. Its condensed heft projects authority and urgency, making it feel suited to environments where clarity and impact matter more than softness or elegance.
The design appears intended to deliver maximum impact in minimal horizontal space, prioritizing a firm, legible silhouette with simple, consistent stroke behavior. It aims for a practical, modern voice that holds up in bold messaging and compact layouts.
In running text, the bold color and narrow set create a dark, continuous stripe, so spacing and line breaks benefit from a bit of breathing room. The design’s restrained detailing and tight apertures keep the personality focused and functional, especially at display sizes.