Sans Normal Okbik 11 is a bold, wide, low contrast, upright, tall x-height font visually similar to 'Hurme Geometric Sans 1 & 2', 'Hurme Geometric Sans No. 3', and 'Hurme Geometric Sans No. 4' by Hurme and 'Posterama' by Monotype (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, friendly, confident, modern, approachable, clean, impact, approachability, clarity, modernity, simplicity, rounded, geometric, sturdy, high-clarity, smooth.
This typeface is a heavy, rounded sans with broad proportions and smooth, low-modulation strokes. Curves are built from near-circular bowls with clean, abrupt terminals that read as lightly squared rather than tapered. Counters are generously open for the weight, and the x-height is prominent, keeping lowercase forms large and legible. The overall rhythm is steady and even, with simple construction and minimal detailing in joins and intersections.
It performs best in display contexts where a strong, friendly voice is needed—such as headlines, brand marks, packaging, and promotional graphics. The large lowercase and open counters also support short paragraphs and UI callouts at medium sizes, especially when clarity and visual warmth are desired.
The tone is friendly and contemporary, pairing a bold presence with soft, rounded shapes. It feels approachable and straightforward rather than technical or formal, making text look confident and easygoing.
The design appears intended to deliver a bold, contemporary sans that stays readable while feeling personable. Its rounded geometry and simplified details suggest a focus on high-impact communication with a soft, approachable character.
Uppercase forms lean geometric (notably in round letters like C, O, Q, and G), while the lowercase maintains compact, practical shapes with clear differentiation. Numerals appear sturdy and highly readable, matching the same rounded, simplified construction and strong baseline presence.