Sans Normal Lubot 17 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Pepi/Rudi' by Suitcase Type Foundry, 'Fieldwork' and 'Mozaic' by TipoType, and 'Sonny Gothic Vol 2' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, energetic, assertive, modern, punchy, impact, motion, attention, bold branding, display clarity, slanted, geometric, rounded, heavy, compact counters.
A heavy, slanted sans with rounded, geometric construction and broad proportions. Strokes are consistently thick with minimal contrast, and terminals are clean and blunt, giving the outlines a solid, stamped feel. Curves are smooth and circular (notably in C/O/Q and the bowls of b/d/p), while joins stay firm and simplified, keeping the texture dense. Counters run on the smaller side at this weight, and spacing feels generous enough to keep large sizes readable while maintaining a strong, blocky rhythm.
Best suited for headlines, short callouts, and display typography where a strong slanted silhouette can carry the layout. It should perform well in branding and packaging that need a bold, modern tone, and in sports or event graphics where impact and momentum are desirable.
The overall tone is energetic and confident, with a forward-leaning posture that suggests motion and impact. Its bold presence reads as sporty and promotional, suited to attention-grabbing statements rather than subtle editorial voice.
The design appears intended to deliver a modern, high-impact display sans with a sense of speed and solidity. Its rounded geometry and simplified details prioritize clarity at large sizes while maximizing visual punch.
The uppercase appears sturdy and compact, while the lowercase retains rounded bowls and simple, single-storey forms that reinforce the geometric character. Numerals are equally weighty and straightforward, designed to hold their shape in big, high-contrast applications like posters or signage.