Sans Normal Lomoz 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Iyadufx' and 'Normaliq' by Differentialtype, 'Giriton' by Hazztype, 'Krong' by Joelmaker, 'Meutas' by Trustha, 'Scatio' by Wahyu and Sani Co., 'Inovasi' and 'Osande TXT' by XdCreative, and 'Eastman Grotesque' by Zetafonts (names referenced only for comparison).
Keywords: sports branding, posters, headlines, packaging, signage, sporty, energetic, punchy, modern, confident, headline impact, dynamic emphasis, modern branding, display clarity, slanted, compact, rounded, geometric, soft corners.
A heavy, slanted sans with compact proportions and rounded, geometric curves. Strokes are dense and low-contrast, with smooth joins and softly cut terminals that keep counters open despite the weight. The italic angle is consistent across caps, lowercase, and figures, producing a forward-leaning rhythm, while the overall texture stays even and blocky for strong silhouette clarity.
Best suited to bold headlines, sports and event branding, punchy poster typography, and attention-grabbing packaging or signage. It performs particularly well in short bursts of text—titles, labels, and callouts—where the slanted, compact forms can deliver speed and impact without relying on fine detail.
The tone is assertive and high-impact, with a fast, sporty feel driven by the pronounced slant and massy strokes. Rounded forms soften the voice slightly, keeping it approachable while still reading as bold and performance-oriented.
Likely designed to deliver maximum impact in an italic, display-friendly sans: a strong, compact word shape, rapid forward motion, and consistent geometric construction for straightforward, modern branding.
Round letters like O, Q, and G show clean circular construction, while diagonals (A, V, W, X, Y) feel sturdy and tightly spaced. The lowercase maintains a simple, single-storey feel where applicable, reinforcing a contemporary, utilitarian character at larger sizes.