Sans Normal Ohbug 2 is a bold, wide, low contrast, upright, normal x-height font visually similar to '1955' by Alan Smithee Studio, 'Aeroport' by Brownfox, 'Hando' by Eko Bimantara, 'Neufile Grotesk' by Halbfett, 'Claspo ND' by Nicolas Deslé, 'Jindo' by Nine Font, and 'SFT Schrifted Sans' by Schrifteria Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, friendly, contemporary, punchy, utilitarian, impact, clarity, modernity, versatility, geometric, rounded, blocky, compact, high impact.
A heavy, geometric sans with broad proportions and smooth, rounded curves paired with firmly cut terminals. Strokes are monolinear with minimal modulation, and counters stay open despite the dense weight. Round letters like O/C/G read as near-circular, while straight-sided forms (E/F/L/T) feel sturdy and squared-off, creating a steady, even rhythm. Lowercase forms are straightforward and modern, with a single-storey a and g and simple, robust joins; numerals follow the same solid, wide-footprint construction.
This font is well suited for headlines, posters, and large-scale messaging where a strong, modern sans is needed. Its broad, sturdy shapes also work well for branding and packaging, and it can hold up in signage or UI labels when set with comfortable spacing.
The overall tone is confident and approachable, with a clean contemporary feel. Its mass and wide stance give it a punchy, attention-forward voice that still reads friendly due to the rounded geometry and lack of sharp detailing.
The design appears intended to deliver a bold, contemporary sans voice built on geometric construction and high visual presence. It prioritizes straightforward shapes and consistent stroke weight to stay legible and impactful in display and short-text settings.
The design favors clarity at display sizes, with short extenders and compact apertures that keep word shapes dense and impactful. Diagonals (V/W/X/Y) are thick and stable, and the punctuation in the sample text reads visually consistent with the letterforms’ blunt, no-nonsense finish.