Sans Normal Wogos 14 is a bold, normal width, low contrast, upright, normal x-height font.
Keywords: posters, packaging, children’s, headlines, stickers, playful, handmade, friendly, casual, quirky, approachability, playfulness, handmade feel, display impact, rounded, soft, chunky, informal, bouncy.
A rounded, chunky sans with soft corners and subtly irregular stroke edges that evoke a hand-cut or marker-drawn feel. Forms lean on broad curves and open counters, with simplified geometry and low modulation that keeps color even across words. Proportions are slightly uneven from glyph to glyph, creating a lively rhythm; terminals are blunt and gently tapered rather than sharply finished. The lowercase is compact and sturdy, with single-storey constructions and a straightforward, highly legible figure set.
Well suited to short-form display use where personality is a feature: posters, playful branding, packaging, labels, and social graphics. It can also work for children’s materials and casual signage, especially when set with comfortable spacing to let the rounded shapes breathe.
The overall tone is warm and approachable, with a lighthearted, homemade personality. Its mild irregularities and bouncy shapes read as human and conversational rather than technical or corporate.
The design appears intended to deliver an approachable display sans that feels handmade and fun while staying clear and readable. Its softened geometry and controlled irregularity aim to add charm and friendliness without sacrificing overall clarity.
Capitals are bold and stable with generous rounding, while the lowercase introduces more whimsy through varying widths and a slightly wavy baseline feel. Numerals are thick and friendly, matching the letterforms’ soft, informal texture and maintaining strong presence at display sizes.