Sans Superellipse Etkat 7 is a very bold, very narrow, medium contrast, italic, tall x-height font.
Keywords: headlines, posters, sports branding, apparel, packaging, sporty, urgent, confident, retro, punchy, space-saving, impact, speed, branding, condensed, slanted, caps-forward, compact, rounded.
A tightly condensed, steeply slanted sans with compact proportions and squared-off rounding that gives curves a superelliptical, rounded-rectangle feel. Strokes are heavy and assertive with clear, controlled contrast: straighter verticals read firm while curves and joins soften into smooth, tight counters. The rhythm is energetic and forward-leaning, with tall, narrow capitals and similarly compressed lowercase that maintains readability through open apertures and simplified terminals. Numerals follow the same athletic, compressed construction, keeping a consistent color and density across lines.
Best suited to short, prominent settings such as headlines, posters, sports and fitness branding, apparel graphics, and bold packaging callouts. It can also work for compact subheads where space is tight but a dynamic, forward-leaning voice is desired; for long text, its density and slant are more likely to feel intense than neutral.
The overall tone is fast and high-impact, projecting speed, intensity, and a slightly retro athletic flavor. Its narrow, slanted stance feels competitive and headline-driven, suitable for messages that need urgency and momentum.
The font appears designed to deliver maximum impact in limited horizontal space while preserving a smooth, contemporary surface through rounded-rectangle curves. Its slanted, condensed build suggests an intention to evoke speed and modern athletic energy without adding decorative flourishes.
The design keeps a relatively even texture despite strong compression, relying on rounded corners and clean joins to prevent letters from feeling cramped. Uppercase forms carry particular presence, making all-caps settings look deliberate and controlled rather than chaotic.