Sans Normal Ligaj 3 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Myriad' by Adobe, 'Mato Sans' by Picador, 'Akagi' by Positype, 'Monsal Gothic' by The Northern Block, and 'Plusquam Sans' by Typolis (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logos, sporty, friendly, energetic, punchy, retro, attention grabbing, convey motion, friendly boldness, brand impact, rounded, slanted, compact, bulky, soft-cornered.
A heavy, slanted sans with rounded terminals and smooth, low-modulation strokes. The letterforms lean strongly forward, with broad curves and softened corners that keep the dense weight from feeling harsh. Counters are compact but generally open, and the overall rhythm is lively, with slightly uneven glyph widths that add a more dynamic, less mechanical texture in words. Numerals and capitals share the same chunky, rounded construction for a consistent, high-impact silhouette.
Best suited to headlines, posters, and branding where strong emphasis and a sense of movement are desired. It works well for sports and lifestyle identities, promotional graphics, packaging, and logo wordmarks, and can also serve as a punchy accent face in editorial or digital layouts when used sparingly.
The tone is upbeat and assertive, projecting motion and confidence while staying approachable due to its rounded shapes. It reads as contemporary with a hint of retro athletic signage—bold, playful, and attention-grabbing rather than formal or delicate.
The design appears intended as a high-impact italicized sans that combines athletic energy with friendly rounded construction. Its goal is to deliver immediate visibility and momentum in display settings, while maintaining a cohesive, approachable personality across caps, lowercase, and figures.
At display sizes the strong diagonal stress and thick joins create a distinctive texture, while tighter interior spaces can start to fill in as sizes get smaller. The slant and chunky curves give headlines a strong sense of speed and emphasis, especially in short phrases and branding-style copy.