Sans Normal Itgeh 12 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'Rice' by Font Kitchen (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, futuristic, assertive, technical, loud, impact, modernity, speed, extended, geometric, rounded, blocky, streamlined.
A heavy, extended sans with a geometric foundation and broadly rounded outer curves paired with flattened terminals. Stroke endings often feel horizontally sheared or squared-off, giving many letters a streamlined, machined silhouette. Counters are generous and open for the weight, with softened corners and a consistent, low-modulation rhythm across rounds like O/C and bowls such as P/R. The lowercase uses single-storey forms and compact joins, while figures are wide with oval counters and a notably flat-topped “7,” reinforcing a display-oriented, industrial consistency.
Best suited to big, high-impact applications such as headlines, posters, titles, and logo or wordmark work where its width and weight can lead the composition. It also fits well in sports, tech, automotive, and product packaging contexts that benefit from a bold, engineered voice.
The overall tone is forceful and modern, with a sporty, techno flavor reminiscent of racing, aerospace, and equipment branding. Its wide stance and smooth, rounded geometry read as confident and forward-looking, while the flattened cuts add a utilitarian, engineered edge.
The design appears intended to deliver maximum visual impact with a streamlined, contemporary feel, combining rounded geometric construction with crisp, cut-off terminals for a technical, high-energy look.
In text settings the dense black mass can close up at small sizes, but the open counters help maintain recognition. The distinctive angled/squared cuts on diagonals and terminals create a strong, branded texture that becomes more pronounced at larger sizes.