Sans Normal Obgiz 10 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'European Sans Pro' by Bülent Yüksel, 'Nusara' by Locomotype, and 'Core Sans E' by S-Core (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, confident, retro, display impact, friendly branding, retro flavor, bold clarity, chunky, rounded, soft corners, compact, high impact.
A heavy, rounded sans with compact proportions and a strong, even color on the page. Curves are broadly drawn and slightly squarish at the extremes, with softened corners that keep the shapes approachable despite the weight. Counters are relatively small, and joins in letters like n, m, and h are sturdy and blunt, emphasizing solidity. The numerals and capitals share the same dense, poster-like presence, producing tight rhythm and clear blocky silhouettes in text.
This font is well suited to headlines, posters, packaging, and brand marks where maximum impact and friendly presence are priorities. It can work for short UI labels or signage when set large enough to preserve counter clarity, and it performs especially well in bold statements, taglines, and promotional text.
The overall tone is bold and upbeat, with a friendly, almost toy-like softness to the curves. It reads as energetic and attention-seeking rather than neutral, lending a casual confidence that feels at home in contemporary branding with a hint of retro display character.
The design appears intended to deliver a strong, approachable display voice: dense, rounded forms that remain readable while prioritizing character and impact. Its geometry and softened terminals suggest a goal of combining modern simplicity with a playful, retro-leaning warmth.
In longer lines, the dense stroke mass and smaller internal spaces create a strong typographic texture, making it best when generous size or spacing is available. Round letters like O and C feel wide and stable, while diagonals (V, W, X, Y) stay thick and punchy, maintaining consistent weight across the set.