Sans Normal Abmur 23 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Celex Grotesk' by Designova, 'Bio Sans' and 'Bio Sans Soft' by Dharma Type, 'Maison Neue' by Milieu Grotesque, 'Reyhan' by Plantype, and 'Core Sans E' by S-Core (names referenced only for comparison).
Keywords: ui labels, editorial, branding, presentations, signage, modern, clean, neutral, technical, efficient, emphasis, readability, neutrality, versatility, contemporary tone, oblique, geometric, monoline, open apertures, rounded terminals.
This italic sans presents streamlined, slightly geometric letterforms with smooth curves and crisp joins. Strokes stay largely monoline, with gently rounded bowls and open apertures that keep counters clear at text sizes. The slant is consistent across caps, lowercase, and numerals, and proportions feel balanced: capitals are compact and steady, while the lowercase has straightforward construction and a tidy rhythm. Numerals match the text color well, with simple, legible shapes and minimal ornamentation.
It suits interface typography, captions, and general-purpose editorial settings where an italic voice is needed for emphasis or hierarchy. The clean construction also works well for contemporary branding, presentations, and concise signage where a modern, slanted sans can add speed and clarity without visual noise.
The overall tone is modern and pragmatic, with an understated, contemporary voice. Its oblique stance adds motion and emphasis without becoming expressive or calligraphic, making it feel efficient and slightly dynamic. The design reads as calm and professional rather than playful or decorative.
The design appears intended as a versatile italic companion for a neutral sans system: clear, even-textured, and reliable across a range of sizes. Its restrained geometry and consistent slant suggest a focus on functional readability with a subtle sense of forward motion.
Curves are smooth and circular-leaning, while diagonals in forms like A, V, W, X, and Y create a crisp, angular cadence against the rounder bowls. Spacing appears even and controlled in the sample text, supporting continuous reading and consistent texture.