Sans Normal Mumod 3 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Passenger Sans' and 'Passenger Sans Cyrillic' by Indian Type Foundry, 'Acaraje' by Latinotype, and 'Molde' by Letritas (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, sportswear, playful, punchy, friendly, retro, cartoonish, maximum impact, approachability, display clarity, retro flavor, rounded, blunt, chunky, bouncy, soft-cornered.
A heavy, compact sans with broad, rounded silhouettes and blunt terminals. Curves dominate the construction, with large bowls and counters that stay open at display sizes, while joins are simplified and sturdy. The uppercase reads as blocky and poster-like, and the lowercase leans into single-storey forms with generous curves and a slightly bouncy rhythm. Numerals follow the same chunky, rounded logic, with wide forms and simple interior shapes that prioritize impact over fine detail.
Best suited for bold headlines, posters, and short bursts of text where maximum presence is desired. It can also work well for packaging, branding marks, and sports or entertainment graphics that benefit from a friendly but forceful tone. For longer reading, it will generally perform better in brief subheads or callouts rather than dense paragraphs.
The overall tone is energetic and approachable, with a distinctly playful, retro-leaning personality. Its oversized curves and soft corners give it a friendly, cartoon-adjacent voice that feels designed for attention and immediacy rather than restraint.
The design appears intended to deliver high-impact display typography with a soft, approachable character—combining stout geometry with rounded forms to create a loud, welcoming voice. Its simplified construction and strong silhouettes suggest a focus on clarity at large sizes and quick recognition in branding contexts.
Because the strokes are so massive and the shapes are intentionally simplified, spacing and internal counters become the main contributors to legibility; the font looks most comfortable when given room and set at larger sizes. Round letters (O, C, G, Q) carry much of the identity, reinforced by consistently blunt edges on straighter forms.