Sans Normal Nymor 12 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Archetica' by Almarkha Type, 'BR Shape' by Brink, 'FS Koopman' by Fontsmith, 'Passenger Sans' and 'Passenger Sans Cyrillic' by Indian Type Foundry, and 'Rationell' by PeGGO Fonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports identity, confident, playful, friendly, sporty, retro, impact, approachability, display clarity, brand voice, rounded, blocky, compact counters, high impact, soft corners.
A heavy, rounded sans with broad proportions and a compact, sturdy build. Strokes are uniformly thick with softly curved joins, producing smooth, balloon-like bowls and minimal modulation. Counters are relatively tight, especially in letters like B, P, R, and e, and many terminals resolve into blunt, squared-off endings rather than tapered cuts. The uppercase reads as dense and poster-ready, while the lowercase keeps the same weight and roundness with a single-storey a and g, short ascenders, and a generous overall footprint.
Best suited for attention-grabbing applications such as headlines, posters, logos, packaging, and brand marks where weight and presence are priorities. It also works well for short UI labels or badges when a friendly, high-impact voice is desired, but the dense counters suggest avoiding long passages of small text.
The tone is bold and approachable, combining a friendly roundness with a punchy, assertive mass. It feels energetic and slightly nostalgic, like mid-century display signage or modern sports branding, projecting confidence without becoming sharp or technical.
The design appears intended to deliver maximum impact with a warm, rounded character, prioritizing bold silhouettes and simple geometry for clear recognition at display sizes. It aims for a contemporary, approachable feel while retaining a classic, sign-like solidity.
Diagonal forms (V, W, X, Y, Z and numerals like 2 and 7) are built from thick, simplified geometry that keeps dark areas prominent. The spacing in text looks intentionally tight and cohesive, creating strong word shapes and a continuous rhythm at larger sizes.