Slab Square Hysa 10 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'College Vista 34' by Casloop Studio, 'Defense' and 'Offense' by Reserves, and 'Bawden' by Rillatype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, collegiate, industrial, authoritative, retro, sturdy, impact, emblematic, rugged branding, display clarity, nostalgic tone, blocky, angular, chamfered, compact, monolinear.
A heavy, block-built slab serif with crisp right angles and frequent chamfered corners that carve out a faceted, sign-ready silhouette. Strokes are consistently thick with minimal modulation, producing a dense, monolinear texture. Serifs read as squared slabs integrated into the stems, and counters are tight and geometric, often with clipped interior corners. The overall construction feels engineered and rigid, with a compact rhythm and strong presence at display sizes.
Best suited for headlines, logos, posters, and signage where strong impact and quick recognition matter. It also works well for sports-themed graphics, apparel marks, and packaging that benefits from a sturdy, industrial or collegiate tone. For longer text, it’s most effective in short bursts such as pull quotes, labels, and section headers.
The font projects a collegiate and workwear sensibility—confident, no-nonsense, and a bit nostalgic. Its blunt geometry and dark color give it an assertive, poster-like voice suited to bold statements and rugged branding.
The design appears intended to deliver maximum visual weight with a structured, geometric voice, combining slab serif solidity with squared, chamfered details for a tough, emblematic look. It prioritizes bold legibility and a distinctive, athletic/industrial character over delicacy or fine detail.
Uppercase forms feel particularly monumental and uniform, while the lowercase keeps the same angular vocabulary for a cohesive system. Numerals match the chunky, faceted construction and maintain clear, high-impact shapes that hold up well in bold settings.