Sans Normal Ifkid 2 is a bold, wide, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, headlines, social media, friendly, casual, playful, informal, approachable, handwritten feel, approachability, display impact, casual legibility, rounded, hand-drawn, brushlike, soft terminals, bouncy.
A slanted, rounded sans with brush-pen character and smooth, low-contrast strokes. Forms are broad and open, with generous counters and a lively baseline that gives letters a buoyant rhythm. Terminals are softly tapered and often slightly bulbous, suggesting pressure from a marker or brush rather than rigid geometric construction. Curves dominate (notably in C, G, O, S), while joins and diagonals stay smooth and simplified, keeping the overall silhouette clean and readable at display sizes.
Well-suited to branding and packaging that benefits from an approachable, handcrafted voice, as well as posters, headlines, and social media graphics where friendly energy is important. It also works for short to medium text in casual contexts, especially when a relaxed, human tone is desired.
The font reads as warm and personable, with an upbeat, conversational tone. Its energetic slant and soft, rounded finish make it feel informal and friendly—more like quick hand-lettering than formal typography—without becoming chaotic.
Likely designed to provide a legible, modern handwritten alternative with a smooth brush/marker texture and a consistently rounded, easygoing rhythm. The emphasis appears to be on warmth and display presence rather than formal neutrality.
Uppercase and lowercase share a consistent handwritten logic, with single-storey lowercase forms and compact, simplified details. Numerals follow the same rounded, drawn-with-a-marker feel, with clear shapes and soft corners that match the alphabet. Spacing appears comfortable and slightly loose, helping the wide, rounded forms breathe in text.