Sans Superellipse Hogas 7 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'Nauman Neue' by The Northern Block, 'Nuno' by Type.p, and 'Olivine' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, punchy, robust, impact, approachability, modernity, clarity, rounded, blocky, compact, geometric, high-ink.
A heavy, rounded sans with blocky, superellipse-driven curves and largely uniform stroke weight. Counters are relatively tight and apertures are small, giving the forms a dense, high-ink silhouette. Curves transition smoothly into straight segments, and terminals tend to look squared-off yet softened, producing a sturdy, engineered rhythm. Proportions emphasize a tall lowercase presence, with large bowls and short extenders that keep words compact and strongly patterned.
Best suited to headlines, bold branding, packaging, and signage where a dense, rounded voice can carry from a distance. It can also work for short UI labels or callouts when clarity and presence are prioritized over airy text texture.
The overall tone is assertive and contemporary while staying approachable due to the softened geometry. Its thick, rounded shapes feel energetic and dependable, leaning more toward bold editorial impact than delicate refinement.
The design appears intended to deliver maximum impact with a soft-edged geometric construction—combining strong black shapes for attention with rounded rectangles and smooth joins for a friendly, contemporary feel.
In the sample text, the weight creates strong line color and clear word shapes, but the tight counters mean the type benefits from generous size or spacing in longer passages. Figures and capitals read as solid, poster-like shapes with an emphasis on simple, punchy geometry.