Sans Superellipse Hogud 1 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Bunday Sans' by Buntype, 'Rice' by Font Kitchen, 'Pancetta Pro' by Mint Type, 'Molecula' by Northeast Type Foundry, 'Nauman Neue' by The Northern Block, 'Obvia Narrow' by Typefolio, and 'Gineso' by insigne (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, sturdy, friendly, modern, punchy, impact, approachability, clarity, modernity, simplicity, blocky, rounded, compact, geometric, soft corners.
A heavy, geometric sans with rounded-rectangle construction and softened corners throughout. Strokes are monolinear and dense, producing a compact, high-impact texture with tight-looking counters and short apertures. Curves are squarish rather than circular, and terminals tend to finish with flat, softened edges, giving the forms a molded, superelliptical feel. The overall rhythm is steady and uniform, with simple, functional shapes and minimal modulation.
Best suited to headlines and short passages where strong presence is needed—posters, packaging, brand marks, and signage. Its compact counters and sturdy shapes help it hold together at display sizes and in high-contrast applications where a clear, modern voice is desired.
The font conveys a confident, straightforward tone with a friendly edge from its rounded corners. It feels contemporary and utilitarian, prioritizing clarity and impact over delicacy, and reads as bold, dependable, and slightly playful rather than formal.
The design appears intended to deliver maximum visual impact with simple, geometric construction and softened corners for approachability. It aims for a contemporary, industrial clarity while remaining friendly enough for consumer-facing branding and bold editorial use.
Round letters like O and Q lean toward squarish bowls, and diagonals (such as in A, V, W, X, Y) feel stout and stable. The lowercase maintains the same blocky logic as the uppercase, supporting a cohesive, sign-like color in text and headlines.