Sans Superellipse Kuro 9 is a bold, very wide, low contrast, upright, normal x-height font visually similar to 'Arian', 'Eurostile Next', and 'Eurostile Next Paneuropean' by Linotype; 'Aban', 'Novin', and 'Parsi' by Naghi Naghachian; and 'Eurostile Round' by URW Type Foundry (names referenced only for comparison).
Keywords: branding, headlines, ui, product design, signage, techy, friendly, clean, confident, modern, modernize, soften edges, signal tech, maximize impact, systematic geometry, rounded, blunt, monoline, soft corners, geometric.
A heavy, monoline sans built from rounded-rectangle (superellipse) geometry, with broad proportions and generous interior counters. Corners are consistently softened, terminals are mostly squared-off with radiused edges, and curves resolve into flat-ish horizontals and verticals rather than perfect circles. The stroke joins are sturdy and calm, with minimal modulation and a uniform rhythm across caps, lowercase, and figures. Overall spacing reads open for the weight, helping the dense forms stay legible at display sizes.
Well suited to brand marks, packaging, and headline typography where a modern, engineered look is desired. Its robust shapes and rounded corners also fit UI labels, dashboards, and wayfinding/signage applications that benefit from high visual weight and clear silhouettes.
The rounded-squared construction gives the face a contemporary, product-forward tone that feels approachable rather than sharp. It suggests a tech and industrial sensibility—precise and engineered—while the softened corners keep it friendly and accessible.
The design appears intended to translate a rounded-rectilinear, industrial geometry into a contemporary display sans that feels both solid and personable. It prioritizes strong silhouettes, consistent rounding, and a cohesive system across letters and numerals for clear, modern communication.
Letterforms emphasize stability and horizontality, with wide bowls and compact apertures that remain clear due to ample counterspace. Figures echo the same superelliptical logic, producing cohesive, signage-like numerals that match the uppercase in presence.