Sans Normal Amlum 6 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Sole Sans' by CAST; 'Plasto' by Eko Bimantara; 'Room' by Glen Jan; 'Core Sans NR' by S-Core; 'Matahari Sans' by Studio Sun; and 'Loew', 'Loew Next', and 'Loew Next Arabic' by The Northern Block (names referenced only for comparison).
Keywords: ui text, signage, branding, headlines, posters, modern, neutral, clean, confident, technical, legibility, versatility, clarity, neutrality, modernity, geometric, open apertures, large counters, squared terminals, crisp joins.
A clean, geometric sans with broad proportions and a steady, even stroke. Curves are smooth and round, with large counters and open apertures that keep letterforms clear at a glance. Terminals are predominantly squared and blunt, and the overall construction favors simple circular/elliptical geometry with minimal modulation. Uppercase forms read sturdy and balanced, while lowercase maintains a straightforward, utilitarian rhythm with clear punctuation and sturdy numerals.
This font is well suited to user interfaces, dashboards, and informational design where clear shapes and stable rhythm matter. Its wide, open forms also perform well for signage and wayfinding, and it can serve as a dependable voice for contemporary branding, headers, and short-to-medium text settings.
The tone is modern and matter-of-fact, prioritizing clarity over personality. Its wide stance and crisp, squared endings give it a confident, slightly technical feel that stays neutral across many contexts.
The design appears intended as a versatile, contemporary workhorse: a geometric sans that emphasizes legibility, consistency, and a clean typographic color. It aims to provide a reliable, neutral foundation for modern communication across digital and print applications.
The numerals and capitals appear designed for immediate recognition, with generous interior space and consistent spacing that supports strong readability in blocks of text. The overall texture is even and calm, without decorative quirks, making it easy to pair with more expressive type when needed.