Sans Normal Ammes 11 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Aspira' by Durotype, 'Neue Reman Sans' by Propertype, and 'URW Form' by URW Type Foundry (names referenced only for comparison).
Keywords: ui text, signage, wayfinding, editorial, branding, clean, neutral, modern, friendly, corporate, utility, legibility, versatility, neutrality, clarity, geometric, open apertures, large counters, crisp terminals, high legibility.
A clean sans with a broadly geometric construction and generous proportions. Strokes are even and steady, with smooth curves and crisp, mostly square-cut terminals that keep the silhouettes tidy. Round letters show large, open counters, while verticals and horizontals maintain consistent weight for a calm rhythm. Uppercase forms are straightforward and sturdy; lowercase follows with simple, open shapes that stay readable at smaller sizes, and figures are clear with uncomplicated outlines.
It suits interface copy, product UI, and dashboards where clarity and consistency are important, and it scales well for signage and wayfinding thanks to open counters and simple forms. The sturdy uppercase and clean numerals also make it a good fit for headlines, corporate branding systems, and general-purpose editorial layouts.
The overall tone is modern and neutral, leaning friendly through its open forms and ample counters rather than sharp aggression. It reads as practical and dependable, with a contemporary, utilitarian voice suited to everyday interface and brand typography.
The design appears intended as a versatile, no-nonsense sans for broad communication needs—prioritizing legibility, clean geometry, and an unobtrusive texture that can support both display and text settings without calling attention to itself.
Spacing appears comfortable and uncluttered in the text sample, helping long lines remain readable. The shapes favor clarity over personality, creating a cohesive texture in paragraphs while still presenting confident, solid headings.