Sans Normal Verid 12 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: ui text, editorial, branding, advertising, captions, modern, clean, friendly, informal, airy, readability, approachability, contemporary tone, text emphasis, neutral utility, humanist, rounded, open apertures, soft terminals, slight slant.
A slanted sans with smooth, rounded geometry and a consistent, low-contrast stroke. Curves are generously opened and corners are softly eased rather than sharply cut, giving letters a calm, continuous flow. Proportions feel balanced with compact curves and moderate ascender/descender reach; counters remain clear in both uppercase and lowercase. Numerals follow the same rounded construction and maintain an even rhythm alongside letters, supporting cohesive text color at display and paragraph sizes.
Well-suited for interface copy, product pages, and editorial layouts where a clean sans is needed with a bit of forward motion. The open, rounded shapes also make it a solid option for captions, short-form marketing text, and brand systems that want a modern but approachable voice.
The overall tone is approachable and contemporary, with an easygoing, informal energy from the italic posture and softened shapes. It reads as friendly and uncluttered, leaning toward a modern UI/editorial feel rather than strict technical austerity.
Likely designed to provide a versatile italic sans that stays readable in continuous text while offering a softer, more human presence than a rigid geometric italic. The rounded construction and open counters suggest an emphasis on clarity and a friendly, contemporary tone.
In the sample text, spacing appears steady and the rounded forms keep word shapes smooth without becoming overly decorative. The italic angle is restrained, preserving clarity while adding motion and emphasis.