Sans Normal Lanub 11 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Jarvis' by Alan Smithee Studio, 'Afical' by Formatype Foundry, 'Neue Haas Unica' and 'Neue Haas Unica Paneuropean' by Linotype, 'Monto Grotesk' and 'Monto Screen' by Lucas Tillian, and 'Gordita' by Type Atelier (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, confident, modern, bold, impact, motion, emphasis, modernity, clarity, oblique, geometric, rounded, compact, punchy.
This is a heavy, oblique sans with broad, compact letterforms and rounded geometry. Strokes are uniform and sturdy, with smooth curves in bowls and counters and squared-off terminals that keep edges crisp. The overall rhythm is tight and forward-leaning, with stable, open shapes in letters like O, C, and S and strong diagonals in A, K, V, W, and X. Numerals are similarly chunky and streamlined, designed to read clearly at display sizes.
Best suited for headlines, posters, and short-form messaging where bold, slanted emphasis is desirable. It works well for branding and packaging that needs a sporty, energetic voice, and for apparel or event graphics where quick recognition and visual punch matter more than long-form reading comfort.
The font projects a fast, assertive tone with a contemporary, performance-oriented feel. Its strong slant and dense weight create a sense of motion and urgency, while the rounded construction keeps it approachable rather than aggressive. Overall it reads as modern, confident, and headline-driven.
The design appears intended to deliver maximum impact with a forward-leaning, motion-centric silhouette. Its rounded, geometric construction and sturdy stroke weight suggest a focus on clarity and reproducibility across large-scale graphics and brand applications.
Uppercase forms feel built for impact, while the lowercase keeps a compact, utilitarian silhouette that maintains consistency in text blocks. Counters are kept relatively open for the weight, helping preserve legibility in tight settings, though the density suggests it will shine most when given room to breathe.