Sans Normal Murij 4 is a very bold, wide, medium contrast, upright, tall x-height font visually similar to 'Muller Next' by Fontfabric and 'Milligram' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, signage, playful, chunky, friendly, retro, punchy, grab attention, add personality, retro flavor, friendly display, rounded, soft corners, bulky, compact counters, high impact.
A heavy, rounded sans with broad proportions and compact internal counters. Strokes are largely monolinear with soft, blunted terminals and smoothly curved bowls, giving the letters a molded, almost cutout look. Curves dominate the construction, with squared elements kept thick and gently softened, and the overall rhythm is dense and bold on the page.
Best suited to large-size applications where impact and personality matter—headlines, posters, brand marks, packaging callouts, and bold signage. It can also work for short bursts of text such as labels or UI banners, but its dense counters and weight make it less appropriate for extended reading at small sizes.
The tone is friendly and exuberant, with a cartoonish, throwback presence that feels informal and attention-grabbing. Its bulky shapes and soft edges read as approachable rather than severe, lending a lively, upbeat voice to headlines.
The design appears intended to deliver maximum visual punch with a warm, rounded voice—combining stout geometry with softened edges to create a distinctive, friendly display texture.
The lowercase features single-storey forms (notably a and g) and round i/j dots, reinforcing the casual character. Numerals are similarly weighty and rounded, designed to hold their own in display settings alongside the caps.