Slab Contrasted Pimi 7 is a very bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, sturdy, confident, vintage, editorial, collegiate, impact, legibility, nostalgia, solidity, display, chunky, bracketed, ink-trap feel, ball terminals, compact joins.
This is a heavy, display-oriented slab serif with broad proportions and pronounced, rectangular serifs that read as softly bracketed rather than razor-sharp. Strokes are predominantly uniform, with only modest modulation, and the counters are generously open for the weight. Curves are full and rounded, with a slightly compressed join behavior that gives letters a compact, sturdy silhouette. Lowercase forms include single-story a and g, and the overall rhythm stays bold and consistent across letters and numerals.
It performs best in headlines, posters, and short-form messaging where strong typographic color is an asset. The weight and slab structure make it suitable for branding systems, packaging, and signage that need high impact and clear shapes at larger sizes. In text blocks it will feel dense and attention-forward, working more as an editorial accent than a quiet body face.
The font projects a robust, no-nonsense tone with a classic print sensibility. Its chunky slabs and rounded curves suggest a friendly kind of authority—confident and attention-getting without feeling delicate or formal. The overall impression leans nostalgic and editorial, with a touch of collegiate or poster energy.
The design appears intended to deliver maximum presence with a grounded slab-serif structure, pairing sturdy, rectangular serifs with rounded curves for approachability. It aims for bold legibility and a recognizable, retro-leaning display voice suited to punchy typographic statements.
Round dots and terminals (notably in i/j and some lowercase details) add warmth to the otherwise blocky structure. The numerals are thick and assertive, matching the letterforms in color and presence, and punctuation reads clearly at display sizes.