Sans Normal Medag 3 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Inovasi' and 'Nova Pro' by XdCreative (names referenced only for comparison).
Keywords: headlines, posters, sports branding, logotypes, packaging, sporty, retro, punchy, dynamic, playful, display impact, speed cue, brand voice, retro sport, rounded, oblique, chunky, soft corners, compact counters.
A heavy, oblique sans with broad proportions and a rounded, sculpted construction. Strokes are thick and uniform with softly curved joins and occasional wedge-like cut terminals that give letters a carved, aerodynamic look. Counters are compact and rounded, apertures tend to be partially closed, and curves stay smooth and continuous, producing dense, high-impact word shapes. Numerals share the same chunky rhythm and slanted stance, with simplified forms and tight interior spaces.
Best suited for short, prominent text such as headlines, posters, sports and event branding, logotypes, and packaging where bold, slanted letterforms can carry the message. It performs especially well in large sizes where its rounded shaping and carved terminals read as intentional styling rather than crowding.
The overall tone is energetic and attention-grabbing, with a retro, sports-display feel. Its rounded massing keeps it friendly and approachable, while the strong slant adds motion and urgency suited to headlines and branding that need momentum.
The design appears intended as a high-impact display italic: wide, rounded forms and uniform weight create strong silhouettes, while the slant and cut terminals inject speed and attitude. It prioritizes bold presence and a distinctive, sporty voice over neutral text readability.
The italic angle is consistent across uppercase, lowercase, and figures, creating a unified forward lean. The combination of wide letterforms and tight counters yields a bold, compact texture, so spacing and tracking will strongly affect clarity at smaller sizes.