Sans Normal Bybup 7 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, body text, product design, signage, presentations, modern, neutral, clean, friendly, technical, versatility, clarity, modernity, system design, readability, open apertures, circular bowls, smooth curves, straight terminals, even rhythm.
A clean geometric sans with round, near-circular bowls and consistently even stroke weight. Uppercase forms are simple and open, with a pointed A and a centered-looking crossbar, an R with a clear diagonal leg, and a G that reads with a straightforward horizontal bar. Lowercase is compact and readable, with a single-storey a and g, a round i dot, and a short, clean-shouldered r; terminals appear mostly straight with minimal modulation. Numerals are straightforward and contemporary, with an open, curved 2 and a balanced 8 built from two even counters, supporting a crisp, regular rhythm in text.
Works well for interface copy, product and brand systems that need a clear, contemporary voice, and general-purpose editorial or document typography. The even rhythm and open shapes also suit wayfinding and informational signage where quick recognition matters.
The overall tone is calm and matter-of-fact, leaning modern and approachable rather than stylized. Its geometric regularity gives it a mild technical feel, while the rounded forms keep it from feeling cold or severe.
The design appears intended as a versatile, general-use geometric sans that prioritizes clarity and consistency across caps, lowercase, and numerals, providing a dependable neutral foundation for digital and print layouts.
Counters and apertures stay relatively open at text sizes, and the round forms (O/C/G/e) establish a consistent circular motif across the set. Spacing appears even and measured, contributing to a tidy texture in multi-line copy.