Sans Normal Ardoy 13 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Halenoir' by Ckhans Fonts, 'Latino Gothic' by Latinotype, 'RF Dewi' by Russian Fonts, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: ui text, body copy, editorial, signage, presentations, modern, neutral, clean, friendly, utilitarian, general-purpose, clarity, readability, neutral tone, modernity, open apertures, round terminals, monoline, generous spacing, geometric-leaning.
A monoline sans with smoothly rounded curves and clean, straightforward construction. Round letters (O, C, G, Q) are near-circular with consistent stroke weight, while straight-sided forms (E, F, H, N) stay crisp and evenly proportioned. Counters are open and relatively generous, with simple, unadorned terminals and a tidy baseline rhythm. The lowercase shows familiar, highly legible shapes with a compact double-storey g, a simple single-storey a, and an uncluttered, short-shouldered r, reinforcing a practical, contemporary texture in text.
It suits interface copy, product UI, dashboards, and general-purpose system-like typography where clarity and consistency matter. The calm, even texture also works well for editorial paragraphs, reports, instructions, and wayfinding or informational signage that needs to stay readable at a glance.
The overall tone is modern and neutral, with a calm, approachable feel rather than a stark or technical one. Its rounded curves and open forms keep it friendly and readable, making it feel contemporary without calling attention to itself.
The design appears intended as a versatile, no-nonsense sans for everyday communication, balancing geometric roundness with familiar, readable letterforms. It prioritizes clarity, steady rhythm, and neutrality so it can support a wide range of content without imposing a strong stylistic personality.
Numerals follow the same restrained, rounded logic, with smooth bowls and clear interior space for quick recognition. In the sample paragraph, the even stroke and open apertures maintain clarity at larger sizes and suggest dependable performance for continuous reading.