Sans Normal Egbiy 10 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: branding, editorial, packaging, marketing, ui text, friendly, casual, lively, approachable, contemporary, human warmth, informal tone, smooth reading, modern approachability, humanist, calligraphic, airy, open, rounded.
A slanted, humanist sans with gently rounded curves and a visibly hand-influenced rhythm. Strokes stay even and clean, with soft terminals and smooth joins that keep the texture light and open. Proportions are slightly varied from glyph to glyph, giving the alphabet an organic flow rather than rigid geometric repetition. Round letters are broadly elliptical, counters are generous, and the overall spacing reads comfortably in continuous text.
It suits brand identities and marketing materials that want a relaxed, human feel without turning into a script. The open shapes and even texture make it workable for short editorial passages, product packaging copy, and approachable UI text where a bit of personality is desired.
The tone is informal and personable, with a subtle handwritten energy that feels warm rather than quirky. Its italic slant and soft endings add momentum, producing a conversational, easygoing voice suitable for modern, friendly communication.
The design appears intended to bridge a clean sans structure with a lightly calligraphic, italic-driven liveliness. It prioritizes smooth reading rhythm and a friendly presence, adding human warmth while staying restrained and uncluttered.
Uppercase forms remain simple and streamlined, while the lowercase shows more of the font’s character through curved entry/exit strokes and a flowing baseline movement. Numerals follow the same gentle, rounded construction, keeping a consistent color and cadence alongside the letters.