Sans Superellipse Hogib 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Absentia Display' and 'Absentia Sans' by DR Fonts (names referenced only for comparison).
Keywords: headlines, posters, logos, packaging, signage, industrial, retro, chunky, techy, confident, impact, legibility, branding, distinctiveness, squared-off, rounded corners, compact, stencil-like, blocky.
A heavy, squared sans with soft, rounded corners and a predominantly rectangular construction. Curves resolve into superellipse-like bowls and counters, giving letters a machined, cut-from-a-block feel. Terminals are mostly blunt and horizontal/vertical, with occasional chamfered notches and ink-trap-like cut-ins that open tight joins. The rhythm is sturdy and compact, with wide strokes, generous inner rounding, and simplified diagonals that keep forms crisp at display sizes.
Best suited for high-impact headlines and short text where its mass and geometric personality can read clearly. It works well for branding, packaging, event posters, and signage systems that want a tough, engineered tone with a retro edge.
The font projects a bold, industrial confidence with a distinctly retro-tech flavor. Its geometric squareness and deliberate cutouts add a utilitarian, signage-like attitude that feels both mechanical and playful.
The design appears intended to deliver maximum presence with a geometric, rounded-rectangle skeleton and strategically carved details to keep heavy shapes legible. It aims for a distinctive display voice that feels manufactured and modernist without becoming sterile.
Several glyphs show purposeful interruptions and corner cut-ins (notably in curved letters and some diagonals), which create a subtle stencil or engraved impression while improving interior clarity at heavy weights. Numerals follow the same blocky logic, with large, rounded rectangles and tight, controlled apertures.