Sans Normal Rokez 3 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Artegra Sans' and 'Artegra Soft' by Artegra and 'FM Bolyar Sans Pro' by The Fontmaker (names referenced only for comparison).
Keywords: ui text, product design, wayfinding, editorial, presentations, neutral, modern, clean, friendly, functional, legibility, versatility, neutrality, clarity, systematic design, open apertures, rounded terminals, even rhythm, generous spacing, clear counters.
This is a clean sans with rounded, continuous curves and largely uniform stroke thickness. Letterforms are built from simple geometric gestures with softened corners and smooth joins, creating an even, steady texture in text. Counters are open and the curves are broad, while straight strokes stay calm and unembellished. The overall fit is comfortable and the spacing reads airy, with forms that remain clear at a glance.
It suits user interfaces, product copy, and general-purpose branding where clarity and a modern, approachable tone are needed. The even rhythm and open shapes also make it a good choice for presentations and editorial layouts that rely on clean, consistent texture at medium sizes.
The font conveys a modern, neutral tone with a mild friendliness coming from its rounded terminals and smooth curvature. It feels practical and straightforward rather than expressive, aiming for clarity and an unobtrusive voice in running text and interface contexts.
The design intention appears to be a versatile, contemporary sans optimized for clear reading and a tidy visual system. By using simple geometry and rounded finishing, it aims to stay neutral while remaining approachable across a wide range of everyday applications.
Round characters like C, O, and e appear especially circular and consistent, reinforcing a geometric understructure. The numerals follow the same smooth, open design language, keeping a coherent rhythm alongside the lowercase in continuous reading.